Name: the recession-proof business: lessons from the greatest recession success stories of all time (en Inglés)
Price: 18790.00 CLP
Availability: InStock
Author: Cheng, Victor
ISBN: 9780976462422

portada the recession-proof business: lessons from the greatest recession success stories of all time (en Inglés)

Formato

Libro Físico

Autor

Victor Cheng

Editorial

Innovation Press

Año

2009

Idioma

Inglés

N° páginas

192

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.1 cm

Peso

0.25 kg.

ISBN

0976462427

ISBN13

9780976462422

Categorías

Emprendimeinto
Marketing
Autónomos y pequeñas empresas

the recession-proof business: lessons from the greatest recession success stories of all time (en Inglés)

Victor Cheng (Autor) · Innovation Press · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "the recession-proof business: lessons from the greatest recession success stories of all time (en Inglés)"

Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day. Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants. Why did these businesses prosper, while thousands of others failed? What made the difference? Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died. Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.