Name: What's Your Business? Corporate Design Strategy Concepts and Processes (en Inglés)
Price: 56790.00 CLP
Availability: InStock
Author: Claire T. Tomlins
ISBN: 9780367879181

portada What's Your Business? Corporate Design Strategy Concepts and Processes (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Claire T. Tomlins

Año

2019

Idioma

Inglés

N° páginas

324

Encuadernación

Tapa Blanda

ISBN13

9780367879181

N° edición

Categorías

Comunicación y presentación empresarial

What's Your Business? Corporate Design Strategy Concepts and Processes (en Inglés)

Claire T. Tomlins (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 56.790

$ 78.880

Ahorras: $ 22.090

28% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 20 de Junio y el Jueves 04 de Julio.

Lo recibirás en cualquier lugar de Chile entre 1 y 3 días hábiles luego del envío.

Reseña del libro "What's Your Business? Corporate Design Strategy Concepts and Processes (en Inglés)"

What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology on brand creation and positioning in a marketplace, through symbolic and coherent design. A local market trader may buy a van, promote his business on a blackboard and proclaim ’daily special offers’. Corporations use computers, design websites and communicate with global clients through social media. Yet each business started with an idea and developed a distinctive existence. What’s Your Business? helps you turn a business idea into reality by establishing its existence, ethos, message and activities. By integrating corporate and design strategy with creative inputs Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans whilst ensuring they recognise an identity that sparks the corporate design strategy and creative inputs that manifests the company’s aesthetic for marketing purposes; including design management, Intellectual Property topics and measures. Business people wishing to know how design can provide added value to their organisation will find this book useful, including where they could contribute. Academic concepts and definitions are updated and explanations are provided to business and design students on where each of their skillsets can contribute to a business.