Name: What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business) (en Inglés)
Price: 71240.00 CLP
Availability: InStock
Author: Mark Harrison
ISBN: 9789811219016

portada What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business) (en Inglés)

Formato

Libro Físico

Editorial

Wspc

Autor

Mark Harrison

Año

2020

Idioma

Inglés

N° páginas

302

Encuadernación

Tapa Dura

ISBN13

9789811219016

Categorías

What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business) (en Inglés)

Mark Harrison (Autor) · Wspc · Tapa Dura

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Reseña del libro "What Sponsors Want: An Inspirational Guide for Event Marketers: 1 (Emerging Issues and Trends in Sport Business) (en Inglés)"

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.