Name: Why Advertising Fails and how to Make Yours Succeed (en Inglés)
Price: 19260.00 CLP
Availability: InStock
Author: Dan S. Kennedy
ISBN: 9781642253467

portada Why Advertising Fails and how to Make Yours Succeed (en Inglés)

Formato

Libro Físico

Autor

Dan S. Kennedy

Editorial

Advantage Media Group

Año

2021

Idioma

Inglés

N° páginas

224

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.2 cm

Peso

0.30 kg.

ISBN13

9781642253467

Categorías

Gestión de proyectos de investigación y desarrollo
Publicidad
Marketing directo

Why Advertising Fails and how to Make Yours Succeed (en Inglés)

Dan S. Kennedy (Autor) · Advantage Media Group · Tapa Blanda

Libro Físico

$ 19.260

$ 38.520

Ahorras: $ 19.260

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Martes 04 de Junio y el Viernes 14 de Junio.

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Reseña del libro "Why Advertising Fails and how to Make Yours Succeed (en Inglés)"

Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame--company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit--and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue--your business depends on it!