Name: The Compass and the Nail: How the Patagonia Model of Loyalty can Save Your Business, and Might Just Save the Planet (en Inglés)
Price: 22280.00 CLP
Availability: InStock
Author: Wilson, Craig
ISBN: 9781947856615

Formato

Libro Físico

Autor

Craig Wilson

Editorial

Rare Bird Books, a Vireo Book

Año

2019

Idioma

Inglés

N° páginas

280

Encuadernación

Tapa Blanda

Dimensiones

21.3 x 14.0 x 2.5 cm

Peso

0.27 kg.

ISBN13

9781947856615

Categorías

Economía conductista
Empresa y medio ambiente
Atención al cliente

The Compass and the Nail: How the Patagonia Model of Loyalty can Save Your Business, and Might Just Save the Planet (en Inglés)

Craig Wilson (Autor) · Rare Bird Books, a Vireo Book · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Compass and the Nail: How the Patagonia Model of Loyalty can Save Your Business, and Might Just Save the Planet (en Inglés)"

Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.