Name: The Umami Strategy: Stand out by Mixing Business With Experience Design (en Inglés)
Price: 30590.00 CLP
Availability: InStock
Author: Szóstek, Aga
ISBN: 9789063695798

portada The Umami Strategy: Stand out by Mixing Business With Experience Design (en Inglés)

Formato

Libro Físico

Autor

Aga Szóstek

Editorial

Bis Publishers

Idioma

Inglés

N° páginas

240

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 17.0 x 2.0 cm

Peso

0.64 kg.

ISBN13

9789063695798

Categorías

Economía conductista
Estrategia empresarial
Atención al cliente

The Umami Strategy: Stand out by Mixing Business With Experience Design (en Inglés)

Aga Szóstek (Autor) · Bis Publishers · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "The Umami Strategy: Stand out by Mixing Business With Experience Design (en Inglés)"

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organization to deliver your unique flavor. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavor to your food. How do you build a powerful yet actionable strategy, and successfully implement it across your organization? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories. Enjoyable, practical and full of hidden gems and tips, this book will help you get your organization to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.