Name: Winning her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (en Inglés)
Price: 24830.00 CLP
Availability: InStock
Author: Brennan, Bridget
ISBN: 9781400210008

portada Winning her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (en Inglés)

Formato

Libro Físico

Autor

Bridget Brennan

Editorial

HarperCollins Leadership

Año

2020

Idioma

Inglés

N° páginas

256

Encuadernación

Tapa Blanda

Dimensiones

21.1 x 13.7 x 1.5 cm

Peso

0.18 kg.

ISBN13

9781400210008

Categorías

Estudios y grupos de género
Atención al cliente

Winning her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (en Inglés)

Bridget Brennan (Autor) · HarperCollins Leadership · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Winning her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (en Inglés)"

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.